Social Media Marketing Principle, Strategy & Tactic #AkBerJKT #SocmedMarketing

Principle

8 Sila Social Media Marketing : Love Marketing

  1. Giving : how much putting love in every giving
  2. Conversation : in human language
  3. Listening : get to know customer need
  4. Sharing : not self centered, think others prespective
  5. Caring : put lots of care on engaging customer
  6. Empathy
  7. Trust
  8. Friendship : put your self as customer friend, soft as salesman 

 

“More sales are made with friendship not salesmanship”


Social Media marketer should act as connecter among its customer community, not as promo broadcaster

Note : Social Media adalah tool marketing yg low investment, sehingga korporasi besar atau individu memiliki kesempatan yg sama. Dibutuhkan deferensiasi & kreatifitas untuk memenangkan persaingan marketing di Social Media.

 

Pendekatan Social Media marketing = Horizontal Mindset + Community Approach + Social Media Platform

 

 

Strategy

Definisikan customer berdasarkan common interest, kemudian lakukan conversation, CoCreation, hingga berujung ke activation

 

 

Tactic

Strategy Social Media marketing pada fondasi pemikiran (principle) yang tepat, kemudian diimplementasikan melalui pemanfaatan layanan Social Media platform (disebut root).

Social media platform ini bisa menggunakan banyak tool dan dapat berganti2 seperti Facebook, Twitter yang kesemuanya akan menggiring potential customer ke landing page layanan/produk anda (disebut home)

 

Yang terpenting adalah melakukan pendekatan horizontal dengan cara yang se kreatif mungkin.”

Delivey by @yuswohady

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2 thoughts on “Social Media Marketing Principle, Strategy & Tactic #AkBerJKT #SocmedMarketing

  1. <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <html><head> <meta content="text/html; charset=utf-8" http-equiv="Content-Type"> </head>Nice bang!<br/>:)</html>

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